Quality, cost, delivery (QCD), sometimes expanded to QCDMS (Quality, Cost, Delivery, Morale, Safety), as used in lean manufacturing measures a business' activity and develops Key performance indicators. QCD analysis often forms a part of continuous improvement processes.

Although it has roots in the manufacturing sector, QCD can be used in a variety of business environments such as supply chain management and engineering.

QCD offers a straight forward method of measuring processes while being applicable to both simple and complicated business processes. It also represents a basis for comparing businesses. For example a business measuring supplier delivery performance may easily compare its findings against other businesses performance.

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